Notes from the new search
How AI assistants decide who to recommend, what still works from classic SEO, and what we learn from the tracker. Written in plain English for people who run businesses, not agencies.
Is GPT-6 Astra any good at SEO?
A week after OpenAI shipped its new model, the SEO verdicts range from "should be illegal" to "worse writer than the last one". Both camps agree on one thing, and it is the thing that matters.
Read the post →Fourteen free skills that turn your AI assistant into an SEO analyst
Connecting an AI assistant to your SEO data gives it the numbers. It still does not know how an analyst works through a question. We wrote that down, fourteen times, and put it on GitHub for free.
Read the post →Is SEO dead in 2026?
No, and the reason is specific: AI answers are assembled from pages that already rank. Ranking stopped being the score and became the entry ticket.
Read the post →Can ChatGPT do my SEO?
It can do the analysis, well, but only once it can see your actual numbers. Asked cold, it gives everyone the same eight bullet points, and that is not the model being weak.
Read the post →How do I improve my SEO? Start by measuring it
Most SEO advice is a list of tactics with no way to tell which ones apply to you. The first step is not a tactic. It is knowing where you actually stand.
Read the post →Did Google update, or did you break something?
Traffic drops have about six plausible causes and they need completely different responses. Here is how to tell them apart before you rewrite anything.
Read the post →AEO, GEO and AI SEO explained in plain English
Three names, one job. Here is what each term means, why the vocabulary has not settled, and how to tell a real practitioner from someone selling you the same work twice.
Read the post →How does ChatGPT decide which businesses to recommend?
Not by reading the top of Google and summarising it. Understanding what actually happens explains why excellent businesses go unmentioned, and what to do about it.
Read the post →How to show up in Google AI Overviews
AI Overviews answer the question above your ranking, and a share of searchers never scroll past. Being cited is the outcome that still earns a click.
Read the post →Someone is sending email as my domain. What now?
Domain spoofing takes no skill and needs no access to your systems. Here is how it works, how you find out, and the one record that actually stops it.
Read the post →Why are my emails going to spam?
Usually because of three DNS records nobody told you about. The cruel part is that nothing looks broken from your side: the quote sends, it just never arrives.
Read the post →Is your website invisible to ChatGPT?
Millions of buying decisions now start with a question to an AI assistant. Plenty of good businesses are missing from the answers, often because of one line in one file.
Read the post →The new position 1 is a sentence in an AI answer
Rankings still matter, but the top of the funnel is moving into AI answers. Here is how mentions and citations work, and how to become the business that gets quoted.
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