Your assistant has your numbers. Now give it the method.
Connected to your tracker, an AI assistant can see every ranking, competitor and scan you have. What it does not know is how a good analyst works through a question: what to rule out first, what counts as proof, when to say it is not sure. An AI skill is that method, written down. Here are fourteen of them, free, for SEO and for AI search, one per question you actually ask.
What an AI skill is, without the jargon
Ask an assistant with a connector “why is traffic down” and it will look at the first chart it finds and give you the first explanation that fits, which is usually “a Google update” because that one needs no further work. A skill stops that. The traffic drop skill makes it confirm the drop is real before explaining it, rule Google in or out against the confirmed update timeline, separate a ranking loss from a click loss at unchanged rankings, name the domain that took the slot, check whether your own deploy or a blocked crawler lines up with the date, and only then say what it thinks and how sure it is.
Every skill ends with one of three words: Confirmed when the data shows the mechanism directly, Likely when timing and pattern fit and nothing contradicts, or Possible when it is a hypothesis the stored data cannot settle. A skill that cannot answer says so. That is the difference between advice and an answer you can act on.
Don't know what these are? Don't worry, we've got you!
AI skills for SEO, and AI skills for AEO
Most of the fourteen are AI skills for SEO in the classic sense: Google rankings, Search Console clicks, the pages that carry them, the changes that moved them, and the domain health underneath. Three are AI skills for AEO and GEO, the newer discipline of being the answer when someone asks ChatGPT, Gemini or Perplexity instead of Google: where you are mentioned and cited, why an assistant stopped citing you, and which competitors it names instead. The same connector serves both, because the tracker records both, and the skills for one keep checking the other. A drop in AI citations is often a Google ranking loss for the same question wearing a different hat.
If AEO and GEO are new terms, the jargon buster has them in plain English.
Start here
The skills are built to be used in this order. The setup skill is the one that adds most to your account; the others mostly read, and any that offers to add a keyword or a question it found follows the same rule: the exact list, against your allowance, confirmed by you first.
Set the site up once
The setup skill writes your business context, seeds the first keywords from your Search Console history, pins the competitors your results actually show, and adds the first buyer questions for AI visibility. It shows you every list against your plan allowance and confirms before it adds anything.
Ask for the brief each week
One question, every site, and back comes what moved and what needs acting on, with the dates it compared. Nothing to open, nothing to export.
Investigate when something happens
Traffic down, a page not ranking, an AI assistant that stopped mentioning you, a certificate grade that slipped. Each has a skill that knows which evidence settles it.
Hand it on as a report
The report builder turns any finding into a document with the data dates, a confidence legend and the source stated, ready for a client or a board.
The fourteen skills
Each card names the question the skill answers, how it goes about answering it, and something you might actually type. Each links to the skill file itself on GitHub, so you can read exactly what your assistant will be told to do.
Getting started
Run the first one once per site and the second one each week. Everything else is a question you ask when it comes up.
New site setup
How do I get this site set up so the tracker is useful?
Learns the business from you and your own pages, writes the context document, proposes keywords from your Search Console demand, competitors from your results and buyer questions for AI visibility, and adds each list only after you confirm it against your allowance.
“Set up tracking for my site, I have just added it”
Weekly search brief, all sites
What happened across all my sites this week that I should act on?
Reads every site’s health row and what changed since last week, then reports only the exceptions: what moved, what needs acting on, and the dates it compared.
“Give me this week’s brief across all my sites”
Rankings and traffic
The questions a dashboard shows you a chart for and never answers.
Traffic drop investigator
Why did clicks fall, and is it me, a competitor, or Google?
Confirms the drop is real, rules Google in or out against the update timeline, separates lost rankings from lost clicks, names the domain that took the slot and checks your own deploys, then states a cause with a confidence level.
“Traffic’s down since last week, what happened?”
Keyword opportunity finder
Which keywords are within reach of page one and worth the effort?
Ranks the keywords sitting just off page one by the traffic a move would bring, checks what is holding each one back and who sits above you, and turns the best few into concrete jobs.
“What should I work on next to get more traffic?”
Page performance review
How is this page doing, and why?
Gathers everything stored about one URL: the keywords it ranks for, its clicks against the period before, its backlinks and whether another page of yours competes with it, then explains what is holding it back.
“Why isn’t my pricing page ranking?”
Content decay detector
Which pages are slowly losing rankings and traffic?
Compares each page’s impressions, clicks and positions over months rather than weeks, finds the slow decliners, checks whether a Google update or a rival explains them, and orders them by what a refresh would recover.
“Which of my pages need refreshing?”
Release impact investigator
Did the change I shipped on that date help or hurt?
Takes the date you changed something, compares the affected pages and keywords before and after it, allows for Google updates in the same window, and says whether the change helped, hurt or has not shown yet.
“We redesigned the site on the 12th, did it help?”
Seasonal content planner
Given my seasonality, what should I be publishing now for the next peak?
Uses your business context and months of Search Console history to see when demand for each topic starts rising, then lists what to publish or refresh now to be ranking by the time it does.
“What should I publish now for our busy season?”
AI visibility
Where ChatGPT, Gemini and Perplexity mention you, where they do not, and who they name instead.
AI visibility audit
Where do AI assistants mention me, and where do they not?
Reads mention and citation rates per question and platform, checks whether AI crawlers can fetch your pages at all, finds the questions where you are missing and which sources appear instead, and prioritises the gaps.
“Do AI assistants recommend us?”
AI citation loss investigator
I used to be cited in AI answers for this question. What changed?
Checks the loss is real across several runs, then looks at what changed on your side, whether the page is still fetchable, who is cited now, and whether your Google rankings moved for the same question.
“ChatGPT used to mention us for this and stopped, why?”
AI competitor gap
Which competitors do AI assistants recommend instead of me, and why?
Lists the competitors each assistant names instead of you per question, sizes the overlap on Google, reads the pages they cite, and reports the themes those competitors are winning on.
“Who do the AI assistants recommend instead of us?”
Domain health and links
The checks that fail silently, read from the scans the tracker already runs.
Domain security audit
Is my domain, certificate, email authentication and header setup sound?
Reads the latest scan and what changed since the last one: certificate and registration countdowns, SPF, DKIM and DMARC, headers and grade, and turns each failing check into a plain-English fix.
“Is anything about to expire, and why is my grade a C?”
Broken backlink recovery
Which pages do other sites link to that no longer exist, and where should they redirect?
Finds links from other sites to pages of yours that now fail, judges each by the quality of the linking site rather than counting them, and proposes where each should redirect.
“List the broken backlinks and where to redirect them”
Reporting
For when a finding has to leave the conversation.
How every skill behaves
The same rules run through all fourteen, so you know what you are getting before you read one.
- It reads your business context first. Seasonality, regions and audience shape the answer, so a quiet January is reported as January, not as a problem.
- It works from stored snapshots. No skill can trigger paid data collection or spend your plan allowance without asking. Every response carries its own dates, and the skill quotes them.
- It confirms before it writes. Adding keywords, adding AI questions or pinning a competitor happens only after you have seen the exact list, and never past your plan's allowance. Nothing on your website is ever touched.
- It separates evidence from inference. The report names what was measured, what was ruled out, and the confidence it puts on the conclusion.
- It reads the pages themselves when it can. Where your assistant can fetch web pages, the skill has it read the specific pages the data points at, such as the competitor page that took a ranking. The data narrows; the page supplies the why.
- It asks you to record what you did. Each skill ends by offering to finish the job and to leave a dated note on your charts, so the next question can measure the result instead of arguing about it.
Installing one takes a minute
Connect the tracker to your assistant
Your account gives you a connector URL with your key in it. Paste it as a custom connector in Claude, ChatGPT, Copilot or Le Chat, or add one entry to your MCP config in Claude Code or Cursor. The connector page walks through each. How to connect →
Copy the skills you want
In Claude Code, copy a skill folder into .claude/skills in your project, or into ~/.claude/skills to have it everywhere. Ask your question in plain words and Claude picks the skill up on its own. Browse the repository →
Using something else? Paste the text
Each skill is plain instructions in a single file. Paste the body into a project, a custom GPT or an agent’s system prompt and it works the same way.
The tools underneath
The skills run on the SEO Tracker for AI connector: thirty tools over your stored data, from daily Google positions and AI Overview presence to Search Console over sixteen months, AI visibility across ChatGPT, Gemini and Perplexity, backlinks, audits, and the security and AI readiness scans. The connector is £5 per user per month on every plan, and reading through it as often as you like costs nothing extra.