Rank tracking records where your website appears in search results for chosen keywords, checked on a schedule so you can see movement over time. It answers where you are, and it is no longer sufficient on its own to explain what that is worth.
Why you cannot just look
Searching for your own keywords tells you almost nothing. Results are personalised by your history, your location and your device, and you are the least representative searcher for your own business because you visit your own site constantly.
A tracker checks from a consistent, neutral position on a schedule, which is what makes yesterday and today comparable. The consistency is the product, not the number itself.
Why the top 30 and not the top 100
Below the third page, position carries no useful information. Nobody is there, traffic is effectively zero, and reporting a move from 84 to 71 as progress creates a feeling of momentum where nothing has happened.
Tracking to 30 also costs less to collect, which is part of why we can include unlimited competitors on every plan rather than capping you at ten.
What it no longer tells you on its own
A position used to predict traffic reasonably well. It does not any more. An AI Overview can sit above your result and answer the question, leaving your rank untouched and your clicks gone, and a large share of questions now go to assistants that never show a list at all.
That is why a position is worth recording alongside whether an Overview appeared, whether it cited you, and whether assistants name you when asked. The rank is still the ticket to the game. It has stopped being the score.
Where this shows up in the tracker
Every term in this glossary is something the product actually measures or acts on. Plans start at £29 a month, with rank tracking, AI visibility, the daily AI readiness scan, security and domain health, Search Console, backlinks and audits on every one of them.
Related terms
Striking distance
Striking distance keywords are the ones ranking just below where the traffic is, usually positions four to fifteen. They are the cheapest improvements available to most websites, because the hard part is already done.
AI Overview
An AI Overview is the AI-generated answer Google places above the ordinary search results for many queries. It answers the question on the results page, citing a handful of sources, which means a share of searchers never click through to any website at all.
Share of voice
Share of voice is your visibility across a whole keyword set, weighted by how much each keyword is searched. It shows how much of the available attention in your market you hold, and who holds the rest.
Cannibalisation
Cannibalisation is when two or more of your own pages compete for the same search, so Google keeps swapping which one it shows. Both pages are weaker than one good page would be.