← Security & domain health
Domain registration

If the domain lapses, the website and the email die together, everywhere, at once.

This is the one that ends businesses rather than inconveniencing them. A card expires at the registrar, the reminder goes to an inbox nobody reads, and one morning the website, the email and everything attached to the domain stop existing.

What we check, every week
  • Domain registration expiryDays remaining on the registration itself
  • DNSSECWhether your DNS answers are cryptographically signed against tampering

Why the reminder does not reach you

Registrars do send renewal notices. They go to the email address on the registration record, which for a great many small businesses is an address set up years ago by a web designer who is no longer involved, or a personal address the owner has stopped using, or a mailbox that itself runs on the domain about to expire.

Domain registration is also the one piece of infrastructure that nobody logs into. You touch hosting when the site changes and email daily, but the registrar perhaps once a decade. It is exactly the kind of thing a card expiry silently breaks.

What actually happens when a domain lapses

It is not a gentle warning followed by a grace period you will notice. The website stops resolving. Email stops arriving and stops sending, including the reset emails you would need to fix anything else. Anything authenticating against the domain breaks.

There is usually a redemption window in which you can recover it, often at a substantially higher fee, and the length depends on the extension. After that the domain goes back on the market. Valuable expired domains are bought within minutes by people who watch for exactly this, and at that point you are negotiating to buy back your own business address, if you can buy it back at all.

Don't know what these are? Don't worry, we've got you!

Everything you own is attached to it

The reason this ranks above almost every other risk is the blast radius. Your rankings are attached to the domain. Your backlinks point at the domain. Your email identity is the domain. Your customers know you by the domain.

Losing hosting means restoring a backup somewhere else. Losing the domain means losing the address that everything else was built on, including years of accumulated search authority that does not transfer.

DNSSEC, briefly

DNS is the system that turns your domain into the address of the server that answers for it. DNSSEC signs those answers cryptographically, so somebody cannot substitute their own and quietly send your visitors elsewhere.

It is not enabled by default at most registrars, and it is not urgent in the way an expiring registration is. We report it because it is a genuine hardening step available to you, and because a business that has been the target of a domain hijack attempt should know it exists.

Common questions

  1. How long do I have to recover an expired domain?

    It depends on the extension and the registrar. There is normally a grace period and then a redemption period at a higher fee, after which the domain is released for anyone to register. Do not plan around it. The window is not designed to be comfortable.

  2. Should I just register it for ten years?

    It is a reasonable move for a domain your business depends on, and it removes most of this risk. It does not remove all of it, because the contact address on the record still needs to be somewhere you will actually read in ten years.

  3. Is domain expiry really an SEO issue?

    It is the most severe one there is. Every ranking, link and piece of search authority you have is attached to that domain, and none of it transfers if you lose it.

Fixed once is not fixed

Everything on this page is a one-off job for whoever manages your website or your DNS. The reason it is a product rather than an afternoon is that all of it drifts: records get dropped in a migration, renewals break, a new tool starts sending email on your behalf and nobody updates the list. We check every week and show you what changed, in plain English, with the fix attached.