Build a content plan out of what you already rank for

Why a generic content plan is worthless

Ask any AI assistant for a content plan with no data and you will get twelve blog titles that could belong to any business in your industry. They are not wrong exactly. They are just not about you, and they take no account of what you already rank for, what you nearly rank for, or what your competitors have already locked up.

The useful version of this question needs four things the assistant cannot know on its own: your current positions, the keywords sitting just outside the first page, the searches you get impressions for but have no page targeting, and what your competitors rank for that you do not.

What the assistant actually does

It starts with your striking-distance keywords, the ones in positions four to fifteen. Those are the cheapest wins on the internet: you already rank, you already have a page, and the gap to the first page is usually a content problem rather than a link problem.

It reads your Search Console queries for impressions without clicks. Those are searches where Google already thinks you are relevant enough to show, and nobody is clicking, which usually means the page exists but answers a different question than the one being asked.

It looks at competitor keyword overlap to find subjects your market covers and you do not.

Then it reads your business context document, which is where you have written down your seasonality. That is what turns a list of subjects into a calendar with dates, because content for a seasonal peak has to be published months before the peak, not during it.

What comes back

A dated plan where every item has a reason attached: this keyword, at this position, with this much of a gap, published by this date because your demand starts building then. You can argue with it, which is the point. You cannot argue with a generic list because there is nothing in it to argue with.

Try it on your own data

The connector is £5 per user per month on every plan. It reads snapshots already collected on your normal schedule, so asking this question as often as you like costs nothing extra.

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