Ask why your traffic dropped, and get an answer with the evidence attached

Why this is hard to answer by hand

A traffic drop has maybe six plausible causes, and telling them apart means holding four different data sources side by side. Did the rankings actually fall, or did the rankings hold while clicks fell, which is a completely different problem? Did a Google update land that week? Did somebody change the website? Is it just the season?

Most people never get past the first tab. They open Search Console, see a downward line, and guess. The guess is usually "Google update", because that is the answer that requires no further work, and it is wrong about half the time.

What the assistant actually does

It pulls your position history for the affected period and compares it against the same keywords before the drop, so it can say whether you lost rankings or lost clicks at unchanged rankings. Those two findings lead to completely different fixes.

It cross-references the dates against the confirmed Google update timeline the tracker keeps, so "a core update landed on the 12th" becomes a fact rather than a hunch.

It reads your annotations, which is where the answer often is. If somebody redesigned a page on the 10th and the drop starts on the 11th, that is not an algorithm update, that is a redesign, and the fix is a great deal cheaper.

Then it reads Search Console for the same window, at query level, so it can name the specific searches that lost impressions rather than telling you traffic is down in general.

What comes back

A short answer that names the most likely cause, the evidence for it, and the evidence against the alternatives it ruled out. That last part is the bit a dashboard can never give you, and it is what makes the answer worth acting on.

Try it on your own data

The connector is £5 per user per month on every plan. It reads snapshots already collected on your normal schedule, so asking this question as often as you like costs nothing extra.

Other things worth asking